In 2015, the UK Advertising Standards Authority (ASA) ruled that advertising for an adult web site was delivered to underage children via the app. The app was reported for having advertised age-inappropriate advertisements for adult services. Age Inappropriate Advertising Controversy Using in-game currency, various different outfits, skins, and accessories can be purchased to dress-up and customize Tom. Through in-app purchases, in-game currency, or by logging into Facebook, there is an option to visit Tom's friends, or travel around the world. Tom can repeat words spoken into the device's microphone for up to 25 seconds, adding a slight increase to the audio frequency of the recording. The player is invited to care for Tom and help him grow from a baby kitten to a full-grown tomcat by interacting with him in different ways, such as feeding him, taking him to the bathroom, playing mini games, and tucking him into his bed to sleep when he is tired. The goal of the game is to take care of an anthropomorphic grey tabby cat named Tom (who can optionally be renamed by the player). 2 Age Inappropriate Advertising Controversy.
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